Sustainability is a major selling point for any modern brand. Consumers are looking to invest in businesses that share their values and ethical concerns, which will often extend to the environment.
Potential investors, and regulators both domestic and international might share these values, too. It’s something that many major players have taken seriously, and benefitted considerably from doing so.
But exactly how do you build a sustainable brand? Let’s consider a few key things to consider.
Adopt Sustainable Materials
The materials you use, and the means you use to source them, will make a big difference to the overall environmental footprint of your business. This applies especially if you’re in manufacturing – but just about every business will need to think about materials in some way. If you’re an online retailer, then cardboard or biodegradable packaging might appeal more than the plastic alternative.
Some of the more compelling sustainable materials are organic cotton, recycled polyester, and bamboo. The latter is a form of timber that grows much, much quicker than many of the alternatives. It can be used for everything from chopping boards to furniture.
Through the right materials, you can strengthen your ecological image, in the same way as dozens of other companies.
Implement Energy-Efficient Operations
The amount of energy your operations use is also crucial in determining your environmental impact. Your energy use might also place a financial strain on the business, which might give you further incentive to slash it.
You can do this, in many cases, by making an up-front investment in the right machinery. You might install solar panels on the roof of your premises, or swap out old boilers for heat pumps. Insulation might also make a big difference.
Some of the more effective methods, however, are the free ones. You can change the culture of your business, and attitudes toward energy waste, and thereby cut your bills by simply persuading everyone to dial down the heating, or switch off the lights.
For logistics businesses, considering your transport methods is vital. Sustainable forms of next-day delivery can be helpful in driving down your emissions.
Adopt Circular Economy Practices
Recycling, reusing, and participating in a local ‘circular’ economy can help to drive your green image. This might help you to avoid throwing things into landfill, and you might also benefit local charities through donations.
Some businesses, like small cafes and restaurants, might prominently display items of upcycled furniture, thereby showcasing a commitment to green values. You might do the same thing through a public mission statement, which explicitly sets those values out.
Engage in Carbon Offset and Environmental Initiatives
Another very effective approach is to offset your emissions through investment in renewable energy and reforestation. You might participate in local environmental causes, like clean-up operations after natural disasters. Where these events are conspicuous, customers will notice – and potentially come to value your company and what it does.
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