In a world where struggles with reproductive health care is often neglected or misunderstood, Ova stands as a beacon of innovation, bringing together cutting-edge technology, research and compassionate care. At the heart of this transformative company are its founders, visionary duo, Danielle Fox-Thomas and Katherine (Kat) Lestage.
Danielle, from the UK, and Kat, from the United States, joined forces to create OVA after experiencing firsthand the gaps in support during their own reproductive health journeys. Driven by frustration and a shared passion for change, they set out to build a solution that would provide the care and resources they once lacked.
Their partnership was born out of a shared vision: to provide an inclusive, empowering platform that gives individuals the tools, support, and education they need to take control of their reproductive health. Together, Danielle and Kat combine their entrepreneurial spirit, deep understanding of reproductive health challenges, and expertise from their combined backgrounds to create a company that is changing the landscape of healthcare.
They each bring a unique set of skills and a shared passion for transforming reproductive health care. Danielle has a rich background in journalism, having spent years as a Health and Beauty Editor, including a leadership role at Net-A-Porter Global. Alongside her editorial expertise, she also worked as a nutritionist, combining her knowledge of wellness with her deep understanding of health and beauty. Her diverse experience uniquely positions her to approach health care with a well-rounded, holistic perspective.
Meanwhile, Kat, who divides her time between England and Ireland, brings a strong background in wellness. She played a pivotal role in launching LYMA into luxury retailers across the UK, US, and Asia and has worked alongside consultants on key projects related to internal quality management and compliance, including a securing an FDA 510(k) medical device clearance. Kat is deeply passionate about motherhood, fertility, fitness, nutrition, and overall well-being, and her expertise in these areas drives her commitment to empowering individuals on their health journeys.
The two entrepreneurs saw the potential for innovation in this area, believing that technology could bridge gaps and create more personalised, accessible care solutions for the health of your eggs at every reproductive stage. Identifying a gap, and refusing to let it go and they joined forces with one clear mission in mind – to deliver high quality fertility and prenatal formulas without the sky high mark-up pricing.
OVA
OVA is a supplement solution for the health of your eggs at every reproductive stage. Scientifically backed, clinically tested and most importantly, the products are ovaries approved. What sets OVA apart is that the supplements are therapeutically effective and each ingredient is bioavailable, meaning that they are most likely to be absorbed by the body.
The OVA supplements are also formulated in the UK by leading fertility doctors, nutritionists and biochemists, whilst also manufactured by highly certified and FDA approved manufacturers. The team has ensured to use high-quality ingredients, sourced from the best ingredient manufacturers in the world, B Corp certified and Third-Party tested.
As the UK’s first dedicated egg health brand, OVA is a reproductive health brand designed to support both men and women on their fertility journeys.
Even if you’re not on a baby-making journey, OVAOmega is a brilliant supplement that contains 100% of the daily recommended amount of Omega-3 DHA (a type of omega 3 fat) which has a range of health benefits such as helping with cognitive function, brain health and immune systems to name a few. And OVAPlus is beneficial for supporting and managing symptoms of PCOS and endometriosis, through key ingredients such as Myo-Inositol.
Priced from £19.99 per pack and available at boots.com and TheOvaCo.com, the range consists of four products:
- OVAHer (Fertility & Pregnancy Support) is a modern take on a prenatal – but better and has been designed with 26 transformational nutrients such as Choline, Folate, high strength Vitamin D & Magnesium.
- OVAPlus (Advanced Hormonal Support) works with your cycle, not against it. Formulated for those with PCOS, Endometriosis or those who are coming off hormonal contraception, going through egg freezing or turning to IVF.
- OVAHim (Advanced Sperm Support) is sperm health simplified, because trying to conceive can be a team sport.
- OVAOmega (Reproductive Vegan Omega-3) is a sustainably sourced, ocean-approved vegan omega-3 derived from a potent and pure form of algae.
In the rapidly evolving field of reproductive health care, OVA stands out as a forward-thinking company, dedicated to transforming how individuals understand and manage their reproductive health. The company’s powerful mission to empower and support people throughout their reproductive journeys is driven by its founders, Danielle and Kat, who are committed to revolutionising the industry.
Together, they are shaping the future of health care by using innovation, inclusivity, and education as pillars of their work.
The company has partnered with The Fertility Network, the UK’s leading, patient-focused fertility charity, offering invaluable support and both practical and emotional advice to those navigating their fertility journeys. Additionally, OVA collaborates with a prestigious network of globally renowned fertility consultants, gynaecologists, urologists, embryologists, nutritionists and biochemists, all experts in the reproductive health space.
OVA’s strength lies in its collaboration with a team of specialists who are leaders in their respective fields of egg and sperm health, fertility, pregnancy, and postpartum care. Together, they make the journey to parenthood more seamless, providing comprehensive care at every stage.
Comments from the founders
Danielle Fox-Thomas, says, “Kat and I founded OVA based on our own fertility challenges through recurrent miscarriage and IVF, alongside our frustrations with the state of the fertility health supplement space. Going through IVF myself, I quickly understood the importance of supplementing with the right nutrients at their most bioavailable forms alongside treatment to improve my chances of having, and carrying, a healthy baby to term.
I found it frustrating to be surrounded by brands using ineffective ingredients, incredibly loose marketing claims, and sky high prices, and I realized that myself and others deserved better and more varied options. What was even more frustrating was seeing a constant stream of pregnant imagery across the packaging of these fertility products – something that is quite upsetting when struggling to conceive myself, and something that we were both very mindful of when setting up OVA.
We wanted OVA to be inclusive and accessible, not use any scary or incomprehensible jargon, but most importantly baby making should be fun and exciting, which is why we’ve incorporated these traits into our brand too. OVA is here to help you feel less alone and more empowered to deal with the challenges that you may face in the future.”
Kat Lestage, says, “We joined forces with one clear mission in mind — to deliver high quality fertility and prenatal formulas without the sky high mark-up. Once I went through my own struggles with fertility and loss, I understood the real need for better products for women at all stages of TTC (trying to conceive) and pregnancy.
We wanted to turn our own experiences into action and develop scientifically backed supplements and a brand that could hand hold women through every stage of their reproductive health. We wanted to simplify the science of pre-conception and pregnancy and deliver efficacious products that better serve today’s prenatal consumer.
OVA is built on our own experience as well as the collective expertise of an incredible team, our ‘eggsperts’: fertility specialists, nutritionists, biochemists, and creative minds who all believe in our mission to make baby-making better. We want OVA to be seen as your smartest, kindest BFF, you’ve got this and we’ve got you – and your eggs.”
Note: The Food and Drug Administration (FDA) is responsible for protecting the public health by assuring the safety, efficacy, and security of human and veterinary drugs, biological products, medical devices, our nation’s food supply, cosmetics, and products that emit radiation.
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