In contrast to London Fashion Week, London Represents brings you slow fashion and models who represent London in a truly ethical and inclusive fashion show
On 18th February 2022 the most sustainable, ethical and inclusive fashion show is back for its 10th year, and to be held in an iconic central London location. Born in 2002 when sustainable fashion and diversity on the catwalk were still seen as being alternative and underground. London Represents, a small London conglomerate, began hosting fashion shows during London Fashion Week that bucked the trend by showing clothes that were about people before profits.
Focusing on collection from emerging designers, the show’s aim is to prove that fashion can be on trend, while still taking into considering the environmental impact of producing the garment and the social impact of the people who are making the products.
Equally important is the representation on the Catwalk of the models. Perhaps the most inspirational aspect of the show is the number of disabled models who walk, alongside traditional models, and represent a true London with a mix of races, sizes and genders.
“We believe the fashion industry is much more than a trend, it is a way to communicate our ideas and personality. This is why it’s so important to have a diverse catwalk where everybody is represented.
– Samanta Bullock – show organiser and inclusivity campaigner
“The impact of fast fashion on the environment as well as workers’ rights is devastating. We believe that by showing a glamorous alternative, created by designers who focus on slow and sustainable fashion we can help shape a better future for fashion.
– Gaia Beck – Show organiser
About London Represents
London Represents has evolved from a student based show in East London to a large scale Central London show. It attracts established designers from across the world who are coming to London to take part in the show. Dear Ocean Community From Portugal and {E} Portare from Brazil. Whilst never losing sight of the talented British, emerging designers that the show first aimed to support, including Midlands Fashion Awards sustainable designer of the year Serefina Rose.
The models are also chosen largely from campaigners and influencers who are known for making a impact within their community, such as Kathleen Humberstone Downs Syndrome Model and Vegan campaigner Nicole Whittle.
The show shines a spotlight on both the need to buck the trend of fast fashion and the lack of diversity in the fashion industry. The uplifting nature of the show, which offers a massive contrast to anything they are likely to see on a catwalk during London Fashion week creates an X-factor that often makes a lasting impact on the audience. The stunning venue, which will be licenced with a bar and DJ, is perfect for networking between shows.
50% of the profits from the show will go directly to Bullock Inclusion, a CIC that aims to support inclusive projects in fashion and sport.
Here are all the designers at the 2022 London Represents show
AUF – fashion for little people creating clothes that fit – #beAUFAUGENHOEHE
[E] Portare – by the Brazilian designer Juliana Carvalho. Timeless bags, handcrafted by powerful women and family leaders from Brazilian Slums
Dear Ocean Community – a sustainable swimwear brand. Created in Portugal, with Brazilian design and made of non-squeezing Lycra, with a biodegradable fabric and lining.
Elidy’s Couture – custom made occasion wear from the UK
Noe Dresses – Noemie Jouas is a French and Japanese fashion designer based in London. Her feminine and playful designs have sustainability embedded in them as she makes pieces from second hand textiles and deadstock fabrics once destined to landfill.
Poetry House – a sustainable brand of unique upcycled pieces, along with a range of Urban apparel, made from % organic/ Fairwear approved cotton
Ran By Nature – ethical athleisure for mindful movement and sustainable living. Seasonless, inclusive and sustainable as standard. Their products have been independently tested and are made in the UK from eco-friendly, recycled fabrics. 10% of their profits are given to charity.
SB Shop – combines fashion and inclusion beautifully. In collaboration with brands to develop collections, always pushing for diversity, representation, and acceptance in all spaces. In addition, SB Shop also operates in the educational sector, with courses, lectures, and content focused on Adaptive Fashion.
Sophia Teal – bridal and occasion wear that’s custom made in the UK
Unhidden Clothing – award winning and socially responsible, adaptive fashion brand. Created by Victoria Jenkins, a garment technologist with 14 years fashion industry experience. Unhidden is about more than stylish and dignified fashion- it is also about raising awareness and working towards equality for the disabled and chronically sick community.
There are a limited number of tickets available to the public, on sale now via Eventbrite: https://www.eventbrite.co.uk/e/238452306267
#LondonRepresents #IRepresent #bullockinclusion
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