I launched my company back in 2017. It all started with me dissecting all of my beauty products at home and realising what didn’t really need to be in there, but had just been included as a filler to make companies’ profits grow. I was disgusted at this and wanted to make things for myself. This way I would know that the ingredients would be doing the best that they possibly could for my body, my skin and even for myself. I could relax knowing that I no longer had to search the ingredients lists.

In 2015 I was working in an organic hair salon in South West London and my clients had started to comment on my lashes, stating that they looked so long, thick and healthy. Even friends started to notice and checkout staff would comment too, asking what I was using on them? So, I researched a bit deeper into the oils I was using and found the mystery beneficial ingredient. Hair growth! Amazing! After clients, friends and family kept asking me to please give them my magical potion I decided to look into launching it to the world. I wanted everyone to be able to use it and receive the benefits.

I studied and did a course in EU cosmetics legislation, basic formulating, advanced cosmetics formulation and many more. I finally launched the lash oil in September 2017, in the same week I passed my driving test and another test came back positive too. A pregnancy test! What a week. I had a turbulent time after my baby was born but 2 years on I am able to look back at this moment in my life with gratitude. 

I don’t want my brand to be another organic cosmetics brand so I only have products that have a ‘ritual’ to them. A little moment we can be still in our lives, breathe and hold deep gratitude for who we truly are. I want people to be able to show up as their true selves. I hope I can inspire women to feel great from the inside and want to treat themselves with love. When applying my products, I have a rule. Show love and give thanks to yourself. You apply these products whilst thinking or speaking out loud to yourself. “I love you and you deserve to be treated accordingly”