2025 is shaping up to be a year of exciting beauty trends that blend innovation, sustainability,and a touch of nostalgia. Whether you’re a beauty enthusiast or just looking to stay ahead of the curve, here are the top trends to watch out for this year.
By Maria Lorena Ndong Biko
Waterless Beauty Products
Say goodbye to traditional liquid cleansers and hello to waterless beauty products! These eco-friendly options, like solid cleansers and powdered serums, are compact, travel-friendly, and kinder to the environment. Plus, they’re perfect for those who want to streamline their skincare routine without compromising on effectiveness.
Skinimalism 2.0
Minimalism is back, but with a twist! Skinimalism 2.0 focuses on using fewer but more powerful, multifunctional products. This trend is all about simplifying your routine while still achieving glowing, healthy skin. Think multi-tasking serums and all-in-one moisturizers that do it all.
Natural, Fluffy Brows
Move over, bold brows! This year, it’s all about natural, fluffy brows. The goal is to enhance your
natural brow shape with a soft, full look that’s both chic and easy to maintain. Perfect for those
who want a more relaxed yet polished appearance.
Light Therapy Masks
LED light therapy masks are no longer just for spas! These at-home devices are gaining
popularity for their skin benefits, such as reducing redness and stimulating collagen production.
Imagine giving yourself a mini facial every night while binge-watching your favourite show.
Jelly Textures
Get ready for the fun and hydrating world of jelly-textured skincare and makeup products! These
lightweight, jelly-like textures are not only fun to apply but also provide a refreshing burst of
hydration. Think jelly cleansers, moisturisers, and even lip glosses.
Hyper-Personalised Beauty Products
Personalisation is key in 2025! Advances in technology are leading to more customized beauty
products tailored to individual skin types and preferences. Imagine skincare and makeup that’s
specifically formulated for your unique needs – it’s like having a personal beauty consultant in
your bathroom.
Bold, Expressive Lashes
Lashes are having a moment, and this year, it’s all about bold, expressive lash designs. Whether
you prefer dramatic falsies or creative lash art, there’s no shortage of options to make your eyes
pop.
Medium Contrast Makeup
Say hello to medium contrast makeup, which strikes the perfect balance between bold and natural. This trend focuses on soft yet defined features, creating a polished look that’s perfect for any occasion. The medium contrast makeup is a technique designed to enhance facial features for individuals whose skin tone, hair colour, and eye colour have a moderate level of contrast.
Demure Makeup
For those who prefer a more understated look, demure makeup is the way to go. This trend
emphasizes muted, natural complexions with refined aesthetics, perfect for achieving a timeless
and elegant appearance.
Sustainable and Climate-Conscious Skincare
Sustainability continues to be a major focus in the beauty industry. Brands are increasingly
offering products that prioritize long-term skin health and environmental sustainability. Look for
ingredients that are ethically sourced and packaging that’s eco-friendly. Sustainable and climate-conscious skincare focuses on minimising environmental impact while promoting ethical practices in the beauty industry. Some key aspects and practices to consider when purchasing are:
- Eco-Friendly Ingredients
- Sustainable Packaging
- Cruelty Free and Vegan
- Carbon Neutral Practices
- Conscious Consumerism
- Multi Use Products
2025 is all about embracing new, fun, and fabulous beauty trends that cater to both your style
and the planet. Whether you’re trying out waterless beauty products or experimenting with bold
lashes, there’s something for everyone to enjoy. So, what trend are you most excited to try this
year?
You might also enjoy reading about self care as the beauty trend of 2025.
