With Women’s Rugby World Cup 2025 in England, from 22 August – 27 September; set to break attendance and global viewership records, on Tuesday 2nd April, RWC Experiences unveiled the game-changing packages that will take Rugby World Cup celebrations to the next level across the tournament’s eight venues.
A joint venture between World Rugby and Sports Travel & Hospitality (STH), the groundbreaking hospitality programme for Women’s Rugby World Cup 2025 includes private suites, fine dining, karaoke and vibrant dance floors. Fans are set to experience Rugby World Cup matches like never before, creating lifelong memories at the tournament’s 10th and biggest edition yet.
The fusion of world-class rugby and captivating entertainment has been designed with fans at its core, offering diverse and innovative packages that fully immerse supporters in the tournament’s unique energy and atmosphere. These include:
Pitch Perfect – The Ultimate Karaoke Experience
The Pitch Perfect Karaoke Experience invites fans to kick off their matchday in an exclusive private suite with a high-energy singalong. With prime viewing seats, a modern and informal dining experience, and a complimentary bar, guests can soak in the pre-game atmosphere before the action unfolds on the pitch.
Try Tunes – The All-Day Disco
The Try Tunes Disco Experience brings a festival-style atmosphere to match-day with an all-day dance-floor celebration. Fans can enjoy the lively, high-energy setting, indulge in delicious street food, and take advantage of a complimentary drinks package before heading to their seats. The perfect pre-game party before kick-off.
Private Suites – The Unparalleled Luxury Hospitality
Private Suites offer the pinnacle of matchday luxury, providing an exclusive setting with unrivalled pitch views and world-class hospitality. Guests can take in every moment, from kick-off to the final whistle and all the on-pitch entertainment, while enjoying exceptional cuisine, five-star service, and a bespoke service ensuring every detail is taken care of. This is matchday at its finest.
Tunnel Club – A Dining & Viewing Experience Like No Other
The Tunnel Club offers a five-course private dining experience, meticulously crafted and presented by MasterChef winner Steven Edwards and his culinary team, completed with prime halfway-line seats with a tunnel view, granting a privileged few the chance to watch the players up close as they prepare to take the field.
Surf v Turf – Premium Dining, Tailored to Taste
Surf v Turf blends the thrill of world-class rugby with a restaurant-quality experience — perfect for fans who want to savour every moment on and off the pitch.
Scrum Lounge – The Social Hub
Perfect for fans seeking a more relaxed yet premium matchday setting, the Scrum Lounge offers a dedicated bar service, private bathrooms, and buzzing social spaces to create connections and special memories.
World Rugby Chief Revenue Officer, Michel Poussau said: “Women’s Rugby World Cup 2025 is set to be a generational moment for the sport, and we are thrilled to introduce a hospitality programme that matches its scale and ambition. These innovative packages have been carefully designed to offer something for every fan, from high-energy celebrations to premium luxury experiences, ensuring that everyone can enjoy the tournament in a way that suits them best. With excitement building as we approach the opening match on 22 August, we can’t wait to welcome fans from around the world to be part of this incredible rugby spectacle.”
Women’s Rugby World Cup 2025 is set to be the biggest and most exciting celebration of the sport yet with 275,000 tickets already sold four months before the competition. Following its ambition to set a new benchmark for premium hospitality, RWC Experiences promises to deliver an equally thrilling experience for fans attending Men’s Rugby World Cup 2027 in Australia (1 October -13 November, 2027), kicking off a new era for the sport with the exciting new format featuring 24 teams and a last round of sixteen.
Details of the transformational experience for the next men’s edition will be announced in due course.
With unprecedented anticipation surrounding Women’s Rugby World Cup 2025, RWC Experiences packages are expected to sell fast. Fans and private companies can visit experiences.rugbyworldcup.com to explore the various offers and book their preferred exclusive matchday experience.
About RWC Experiences
RWC Experiences is set to redefine how fans engage with rugby’s most iconic tournament, going beyond the pitch to deliver immersive, globally accessible moments that bring the excitement of Men’s and Women’s Rugby World Cups to life for fans everywhere.
About World Rugby
World Rugby is the global governing body for rugby union. With a mandate to grow the sport by increasing accessibility and relevance, World Rugby is the owner and organizer of some of the world’s largest sporting events, including the men’s and women’s Rugby World Cups.
Owing to the commercial success of men’s Rugby World Cup France 2023, World Rugby is investing a record £300 million directly in rugby’s growth between 2024-27, a 28 per cent increase on the previous four-year cycle. With men’s and women’s Rugby World Cups taking place in England (women, 2025), Australia (men 2027 and women 2029) and the USA (men 2031 and women 2033), World Rugby has a transformative runway of certainty and opportunity to drive new participation and revenue opportunities.
