Luxury travel expert, TV Host and Producer, Cleo Anderson was this year awarded “Broadcast Media Host & Producer of the Year 2023′ by the Influential Businesswoman Awards for her groundbreaking luxury travel show ‘Wanderluxe with Cleo Anderson’ for LUXE.TV, an established and unparalleled channel entirely dedicated to luxury and luxury lifestyle programming.
In 2022 Cleo was offered her very own luxury travel show by LUXE.TV — Wanderluxe with Cleo Anderson. A brand new luxury travel series that showcases glamorous locations globally and each episode features various ways to enjoy luxury in one location.
Recent episodes have been filmed in Athens and Ontario, Canada. The series broadcasts to LUXE.TV’s 462 million subscribers in 65 countries and Cleo is breaking ground as the only woman of colour who has not only created a luxury travel show, but also hosts and produces a travel show within the luxury sphere.
About Cleo Anderson
Cleo Anderson is the Founder of The Anderson Media Group, an award-winning luxury lifestyle PR agency operating internationally with offices in LA, Paris and London. The Anderson Media Group has represented clients globally from international hotels both big and small, to luxury products within health, beauty and gastronomy as well as personal lifestyle brands.
Cleo has been hailed as an authority in luxury travel by Forbes, and she also served on the judging panel as a PR expert for the American Business Awards.
She is also the official ‘Luxury Travel Curator’ for the annual gift bag hand-delivered to the top 25 Oscar Nominees each year. She has linked her hotel clients to Hollywood’s A list, working with names such as Brad Pitt, Leonardo DiCaprio, Judy Dench, Cate Blanchett, Steven Spielberg, Charlize Theron, Michelle Yeoh, Benedict Cumberbatch, Denzel Washington, and Nicole Kidman.
She grew up in Wimbledon and studied Law and French at The University of Surrey in Guildford and on her interview with Beau Monde Traveller, Cleo reflects on her own experiences as a black woman in the industry and she says: “I’ve never encountered life hindering problems as a black woman. I have a strong mind and I know who I am.
I’m a firm believer that energy, professionalism, grooming, and attitude play a far greater role in how people perceive you and those who fall back on racist slights are usually operating from a place of envy or insecurity or they are harking back to a past that no longer exists.
I walk into meetings and situations extremely confident in my skin, rather than expecting a negative experience. It has worked well for me so far – people pick up on your self-confidence.”
Talking about her award, Cleo states that, “It is always nice to not just be nominated for an award out of the blue, but to actually win an award out of the blue! I’m delighted to accept “Broadcast Media Host and Producer of the Year 2023′ in the Influential Businesswoman Awards this year for ‘Wanderluxe with Cleo Anderson’ for LUXE.TV.
Behind the scenes, a lot of work goes into making a shown happen – from coming up with the initial concept, to finding a title for the show, to lining up locations and standout properties globally to be featured, to the travel, to the filming (for which I have an experienced team). it’s wonderful to be recognised.”
For anyone wanting to get into travel PR, Cleo’s advice is to familiarise yourself with luxury, even in small ways so you can really understand your client. She adds to be authentic and pay attention to the little details which define luxury. Cleo’s success shows that if you work hard and have enough passion and maximise your contacts you can make it.
You may also enjoy meeting the inspirational sisters Danae and Konstantina Orfanake, co-founders of the innovative and eco-friendly, ACRO Suites boutique hotel concept in Crete, Greece.
