Preventative wellness & longevity medicine
A shift in health and wellness from “treating illness” towards “extending lifespan” emerged in 2025, garnering interest as the 6th most searched health trend on the list. The popularity of this mindset is predicted to continue into the next year. Growing mindfulness in maintaining health day-to-day and medically backed tests like genetic screening, advanced blood panels, and peptide therapies are predicted to become more mainstream.
Sleep optimisation
Quality sleep has become a pillar of health and wellness in 2025, and it is predicted to stay as a priority in the coming year. This past year, various health trends in support of good sleep have arisen, including the “sleepy girl mocktail” made from tart cherry juice which naturally increases melatonin levels and tech that provides circadian regulating lighting.
Psychedelic assisted therapy
This year, psychedelic assisted therapy which employs controlled doses of psilocybin, ketamine, or even MDMA has slowly inched away from the fringe and become a considered option for mental health treatment. Going into 2026, the growing cultural acceptance and demand for holistic health will further open conversations for psychedelic assistance to be a legitimate treatment for emotional wellbeing.
Functional nutrition
With gut health being the fourth most searched health trend in the past year averaging 181,000 searches a month, this focus on eating and nutritional health is only expected to increase in 2026. AI predicts that food and supplements will go beyond basic nutrition and have a heightened focus on protein, fibre, pre or probiotics, and other foods and how they can improve energy, mood, and immunity.
Hybrid fitness regime
It is no secret that weight training is key to building strength and definition. But a hybrid regime that encompasses a multitude of fitness dimensions is estimated to gain traction next year. In particular, low intensity workouts like pilates, yoga, and reformer will become more attractive to support mobility, which ranks seventh in popularity this year with 101,000 searches per month.
Women’s health & hormonal wellbeing
Women’s health, and in particular, women’s hormones are predicted to be a growing topic within health and wellness next year. With growing recognition in the difference between men and women’s health, there has been a powerful push for women to understand their hormones, menstrual cycles, and menopause. In particular, the topic of menopause has been reframed and surrounded with more open conversations.
AI powered health & wellness
Last year, wearable fitness technology and fitness apps racked up a total of 960,000 annual searches. Biohacking and being able to track your health across a number of metrics has provided awareness for people looking to prioritise their health. This year, with the boom of AI, it is predicted that biohacking with go further with personalisation, making performance optimisation and prevention more data-driven than ever.
Group exercise
In 2025, exercise has become less about solo routines and more about shared experiences. Looking ahead into 2026, community-driven wellness is expected to grow even stronger as social connection and its benefits for mental health becomes integrated with physical health.
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