Dusty Pink Vest
This Dusty Pink Vest by ILU is designed to be layered over a crop top, sports bra or bikini top. It’s flattering and has all the thoughtful details you could want. You’ll notice the high neck and beautifully finished shoulders and the sophisticated cut out double layer back. The Vest’s pretty, curved hemline is longer at the back to cover the bum. Made from a luxuriously soft, draped viscose blend, it’s perfect for yoga, pilates, dance and also with jeans or shorts.
Who are ILU, the brand behind this Dusty Pink Vest?
Following your passion in life and taking chances when they are offered, that’s what ILU’s story is all about. Female founder, Mary was working as a City lawyer for many years, walking the treadmill of career recognition and a steady income. However, her true passion was in fitness, health and fashion, not law. Eventually she had the chance to make her big move and grabbed it.
And so ILU was born. Their mission is to create beautiful pieces for you, the women who eat, sleep and breathe their dreams. Who can work towards realistic goals, but also never stop dreaming. Like so many of the women we feature in Darling, ILU was created for women who make things happen. Their range of activewear is brilliantly technical and beautiful for sweaty workouts and classes. They also offer soft, comfortable pieces for yoga, pilates and everyday life.
They describe their signature look as seamless, modern, sophisticated and feminine, using beautiful rich colours, that remind you of the sea, the sunrise, sunset and the planets. We love that ILU is a local brand, based in St. Margaret’s, near Richmond, Surrey. ILU is actively involved in the community and are proud to be part of it. One of the best things about buying from ILU is their personal, friendly customer service and how much they value their customers. Regardless of where you order from, across the nation and beyond, their service will make you feel just like a local.
What does ILU mean?
ILU means beauty in Estonian. It is the beauty of making things happen and in case you hadn’t spotted, it also stands for I Love U.
An Ethical Conscience
We love the fact ILU believe in fair trade and ethical working practices. Every garment is made in Europe, in factories they know, which all adhere to the strict HR rules of the European Union. Because ILU respects the environment, their factories follow the high standards of the EU on chemical use and disposal. With a low carbon footprint, they are always looking to reduce their impact on the environment.