Who doesn’t love walking around farmers’ markets and artisan markets? They’re fun, right? You get to see all the business banners these small businesses have to create, you can see people weave throughout the stalls, you usually see coffees in one hand, totes on the shoulder with flowers sticking out, and yeah, it’s honestly all fun. But with all the crowds at stalls, well, you need to earn that pause, because your stall is competing with so many other stalls at the same time.
If it looks messy, confusing, or like it’ll take effort to understand, most shoppers won’t stop, even if the products are genuinely amazing.
But wouldn’t having a high end lookijng stall be really expensive though? For example, if you’re selling plants or bouquets or flowers, wouldn’t a fancy stall be overkill? Well, they don’t need to be expensive or overkill; it’s about a curated appearance rather than cluttered, because that intentional look alone just has a way of pulling people in.
Make it Clear What’s Being Sold in Three Seconds
Yep, you only got three seconds, maybe even just one second, but three seconds at the very maximum though. But overall, this is honestly the first hurdle, and it’s bigger than people think. If shoppers can’t instantly tell what the stall sells, they keep walking. And well, it’s not because they’re rude, but because markets move fast, and nobody wants to do mental gymnastics just to figure out what’s on the table.
You don’t want people rummaging; you want people to clearly see the best stuff on display first, you want them to clearly see your banner, your signs, well, your general brand, and what you’re selling. But the same goes for pricing; no one likes asking, they should be able to know straight up. You need to lay it all out; if you don’t, well, people will keep walking.
There Needs to be Some Cohesion
So, you’re absolutely going to need some consistency here, like matching tablecloths, for example, maybe having the same colour platter for everything, and even display pieces that clearly belong together.
Here’s a good example; if you’re selling plants or bouquets of flowers, seeds, pretty arrangements, things like that, then you’ll want wooden crates, ideally you’ll want cohesion in the colors (like pastels, darks, etc.), you might want pots that are the same colour or similar design, maybe even a clean and consistent plant hanging tags for your plants (since this alone means customers won’t have to ask you what something is), and just having a collected assortment that looks elegant.
Maybe even go to some stalls, like even at design markets, you’ll see that everything is set out in such a way that people just can’t help but stop and look.
Add Some Height to It
Flat tables are where good products go to blend in. But you don’t want that if you’re trying to do something a little more elevated. Again, you’re competing with all the other stalls there. With height at least, everything appears layered, so shoppers can scan quickly. It’s up to you how you want to do it, with plants, you use crates, but tiered stands and shelves are common too.
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