Alfa Romeo has unveiled a bold new collaboration with East London design atelier AGRO Studio, introducing a limited-edition athleisure capsule inspired by the Junior Veloce, the brand’s first fully electric vehicle. The partnership brings together Italian automotive heritage and contemporary London craft, resulting in a collection that merges precision, performance, and urban style.
AGRO Studio, known for its meticulous construction and modernist silhouettes, channels the design language of the Junior Veloce directly into the garments. The contours, textures and signature details of the electric model become references throughout the capsule, creating a visual and tactile dialogue between car and clothing. Accents of “Alfa Red” run along seams and piping, mirroring the interior flourishes of the vehicle, while the collection’s statement outerwear, a cropped bomber and a Milan, inspired trench, hides linings printed with a city map of Milan, a tribute to Alfa Romeo’s birthplace and its deep roots in Italian fashion culture.
“Our process for the Alfa Romeo capsule focused on connecting AGRO’s craft-led approach with Alfa’s design heritage,” said AGRO Studio co-founders George Oxby and Angus Cockram.
“We looked at the car’s lines, materials, and interior detailing, translating those into functional sportswear with a refined edge. The collection draws from Milan’s design culture. Still, it is made in London, combining precision and attitude in a way that reflects both brands, technical, modern, and built with the same attention to form and finish as the car itself.”
The capsule covers a full spectrum of performance wear, including the Milan trench coat, cropped bomber, sculpted leggings, sports bra, skort, compression top, running shorts and hoodie. Each piece is crafted from high-performing technical fabrics designed for movement, durability and sleek versatility, reflecting the same engineering-forward philosophy behind the Junior Veloce.
For Alfa Romeo, the partnership reinforces its continued commitment to design innovation through electrification.
“Performance and style are at the core of the DNA of Alfa Romeo,” said Jules Tilstone, Managing Director of Alfa Romeo UK. “Junior Veloce is the epitome of electrified performance, and the athleisure collection created with AGRO Studio encapsulates that. You’ll look stylish at your workout or for brunch, and then with Junior Veloce, you’ll enjoy your drive home again afterwards.”
Beyond its design ambitions, the capsule carries a philanthropic purpose. Available for a limited time from December 1st, proceeds from the Alfa Romeo x AGRO Studio collection will be donated to Crisis, supporting people across the UK who are experiencing homelessness.
More details and product updates can be found at www.agrostudio.co.uk.
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