As a small business owner, you already know that successful marketing is as much about doing the hard yards of consistently showing up at things like trade shows and marketing events as it is about wowing customers with eye-catching displays.
That means you need to adopt a rinse and repeat approach to marketing and have the tools that allow you to deliver consistent messaging and branding across multiple events.
That’s where the banner stand comes in.
They are easy-to-install, super durable, and boast vivid graphic displays, meaning they can be rapidly deployed, have great ROI, and come with professionally printed graphics and branding.
In this post, we explain how banner stands can allow small businesses to be nimble and stand out from the crowd.
Banner Types
Banner stands come in different types, each of which has its own style, stand mechanism and support characteristics:
- Roller and Pull-Up Banners: The graphic display rolls into the base of the stand, which means they are super easy to transport, set up and take down.
- Rigid Panel Banners: A more rigid type of banner stand that comes with a printed board that slots into a base, making them sturdy.
- Fabric and Tension Banners: High-quality banner stand displays where the printed graphic is a piece of fabric stretched over the frame.
- Outdoor Banners: Perfect if you want to get your message out in windy and inclement conditions; come with a heavy base and wind-resistant properties so they can be used in car parks and other outdoor spaces.
Cost Effective
Banner stands are a great marketing tool for small businesses because they aren’t going to break the marketing budget.
Modestly priced at around £100 to £300, a stand will give you great ROI in the long term.
They are also extremely hard-wearing and portable – for example, banner stands (like the ones sold by Go Displays) often pack away neatly into their own base cassette for safekeeping, meaning you can be sure it won’t get damaged during transportation.
Unlike with some other marketing schemes, there are no ongoing costs involved in banner marketing – once they are printed, you can use and reuse them with no recurring fees.
Easy Set Up
Unlike some of the larger and more expensive marketing displays and modular units, banner stands are uncomplicated devices that don’t require specialised tools or assembly teams to set up.
In fact, the stands tend to come in two easy-to-assemble pieces – the base and the graphic display.
So if quick turnaround and rapid deployment are important for you, banner stands can’t be beaten.
Multipurpose
Small businesses’ marketing is all about being nimble and ready to respond quickly to shifting trends.
The good news is that lots of banner stands come with a snap-on mechanism, allowing graphics to be switched out quickly and easily.
This means that marketing messages and branding can be changed in seconds to adapt to the event or location where the banner is to be used.
Their design and versatility mean banner stands are perfect for:
- Entrances of retail stores.
- Trade fairs and corporate events.
- Conferences and networking junkets.
- Job fairs and open days.
Visibility
Banner stands might be small, but that doesn’t mean they don’t pack a punch in terms of getting the message out.
Because they are more active in the vertical than the horizontal direction, banner stands are always at eye-level and are great at capturing attention, especially in small and confined spaces.
Their small footprint also means they can be strategically positioned in high-traffic areas and will draw attention even in the most crowded spaces.
Conclusion
You might think, given the proliferation of online and digital marketing, that physical signage has had its day.
But good signage still has a role to play in marketing, especially in enticing customers through the door of a brick-and-mortar business.
In fact, a recent survey found that 76% of respondents had entered a store because its signage had caught their eye.
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