Just when we thought we’d seen every fragrance inspiration imaginable, Jo Malone London has ventured somewhere entirely unexpected this summer: the vegetable garden.
Launching today, the British fragrance and lifestyle house introduces Veggies, a limited-edition collection inspired by the beauty, colour and character of freshly harvested produce. The collection brings together three playful new colognes alongside home and bath products designed to capture the scent of a flourishing kitchen garden.
The standout fragrances each offer a unique interpretation of nature’s most surprising ingredients.
Carrot Blossom Cologne
Fresh, delicate and softly floral, Carrot Blossom combines subtly sweet carrot notes with orange flower and white musk. The result is a light, uplifting scent that feels perfect for warmer days.
Velvety Butternut Cologne
For those who prefer something richer, Velvety Butternut blends smooth butternut with warm tonka bean and patchouli, creating a comforting woody gourmand fragrance that feels both modern and indulgent.
Scarlet Beetroot Cologne
Perhaps the most intriguing of the trio, Scarlet Beetroot pairs earthy beetroot with vibrant blackcurrant and patchouli for a fruity yet sophisticated fragrance full of personality.
Alongside the colognes, Jo Malone London has expanded the collection into home and body categories with a new Tomato Leaf Hand Wash, formulated with naturally derived glycerine and meadowfoam seed oil, as well as a special-edition Green Tomato Vine Candle and Green Tomato Vine Diffuser designed to bring the fresh, herbaceous scent of the garden indoors.
What we love most about this collection is its playful approach to fragrance. It feels imaginative, joyful and unmistakably British while still delivering the elegance and craftsmanship that Jo Malone London is known for.
As summer beauty launches go, this may be one of the season’s most unexpected and conversation-worthy collections.
Darling’s Pick
Scarlet Beetroot is the fragrance we’re most excited to experience, offering a unique twist on fruity fragrance with a sophisticated edge.
The Jo Malone London Veggies Collection is available now nationwide in-store and online.
