As the world prepares for the most iconic fortnight in tennis, the All England Club reaffirms its commitment to excellence, community, and innovation. With just one week to go until the 2025 Championships begin, Chair Deborah Jevans and Chief Executive Sally Bolton shared key updates and vision highlights at the pre-championships media briefing, this morning — reinforcing why there is only one Wimbledon.
As the world turns its gaze to Centre Court, Wimbledon this year invites us beyond the baseline — into the minds and motivations of those who compete at the highest level of the game.
The new campaign, There Is Only One Wimbledon, captures not only the moments of triumph but also the psychological intensity that defines The Championships. From the hush before a decisive point to the weight of legacy that lives within the grass, this is not merely tennis. It is Wimbledon.
A Pinnacle of the Sporting World
Wimbledon remains steadfast in its ambition to be recognised as the pinnacle of global sport. This year’s tournament will once again showcase strongly performing champions and rising stars, all competing for one of the highest honours in tennis.
Wimbledon’s 2025 prize fund has risen to an impressive £53.4 million, a 7% increase from last year and more than double the total offered a decade ago. This includes a record-breaking £3 million for each singles champion, marking the highest payout among all Grand Slams and an 11% jump from 2024.
Singles players who exit at first-round will receive £66,000 for first-round competitors, making it a 10% increase on last year – a continued reflection of Wimbledon’s commitment to rewarding talent and perseverance at every stage of the draw. Doubles prize money has increased by 4.4%, mixed doubles by 4.3%, whilst wheelchair and quad wheelchair events by 5.6%.
The increase also comes after the world’s top players called for significant improvements in prize money at the four Grand Slams as a way to ensure a more equitable distribution of revenue.
An Investment in the Future
Beyond Centre Court, the Club is also doubling down on its responsibility to the sport’s broader ecosystem. A further £10 million is being invested into grassroots tennis, reinforcing Wimbledon’s role as not just a leader within the sport, but a vital contributor to its long-term health.
“Long-term investment into tennis is central to our mission,” said Bolton. “Wimbledon holds a special place in the hearts of many — and with that comes the responsibility to grow the game at every level.”
Wimbledon for Everyone
Making the Championships more accessible and inclusive is at the heart of this year’s efforts. Family ballots will now offer 500 tickets specifically for local families, expanding opportunities for new generations to experience the magic of SW19. Entry-level ticket pricing will continue to range from £20 to £30, maintaining the tournament’s promise to remain approachable and welcoming.
This year will also mark the full adoption of live electronic line calling, a move that reflects both a respect for the game’s integrity and an embrace of technology that enhances fairness and speed of play.
And while organisers are hoping for “better luck with the weather,” Bolton noted with optimism that Wimbledon’s evolving systems are now more convenient, efficient, and inclusive than ever before.
Community, Culture & Contribution
Wimbledon continues to be a good neighbour, making impactful contributions to the local community. Four local charities will benefit from initiatives designed to remove barriers to sport for underprivileged young people. The tournament’s cultural partnerships also shine.
Honouring Tradition, Embracing Progress
As questions turned to some of the Championship’s recent changes, Bolton addressed the decision to move the men’s and women’s singles finals to 4 p.m., saying: “Data shows it delivers an improved experience for all — allowing champions to be crowned in front of the largest possible audience.”
When asked about increasing prize money, she affirmed, “A 7% increase reflects our support for players at all stages, while continuing to elevate the stature of the event.”
And on the importance of player consultation in key decisions: “It’s vital that players are represented. We regularly sit down with the top athletes to ensure their voices are part of the process. We’re always reviewing the decisions we make — and sometimes, it’s time to move on.”
As opening day nears, the message from the All England Club is clear: Wimbledon is not only keeping pace with the times — it’s setting the standard. Because in sport, in legacy, and in spirit — there truly is only one Wimbledon.
Watch the Wimbledon Media Briefing 2025 here/
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