On September 17th, Emmy Award–winning designer Jeff Garner will unveil not only his new collection, Billy Shakespeare, but also a movement, marked by the premiere of Let Them Be Naked, a fashion documentary executive produced by Suzy Amis Cameron that exposes the hidden toxins in our clothing.
Coinciding with a dramatic runway presentation inside the White Tower at the Tower of London , the first and only fashion show the White Tower has hosted, or will host, Garner presents his final collection before the film’s release. The show celebrates the work and message behind Let Them Be Naked, a gripping exploration of the toxic truths woven into modern clothing and a powerful convergence of fashion, film, and environmental advocacy.
Executive produced by Suzy Amis Cameron and supported by Gerard Butler, Darin Olien, and Charles Annenberg, the documentary challenges the fashion industry’s silent acceptance of harmful chemicals in everyday garments. Spurred by the personal loss of his mother to breast cancer, Garner takes viewers on a global journey from natural dye houses to farms and research labs uncovering how what we wear may be making us sick, and what we can do to change it.
“We are not provided with wisdom; we must discover it through a journey no one else can take for us,”says Garner.
That ethos runs through both the film and the Billy Shakespeare collection, which merges the Wild West and Victorian England into a romantic mashup of natural dyes, rugged silhouettes, and poetic rebellion. Each piece is crafted with non-toxic, biodegradable materials, dyed with plants from Garner’s Tennessee farm and British heritage techniques such as the Raven Black from the Cotswolds.
The Tower of London itself is deeply symbolic. Built on a Neolithic mound once called Bryn Gwynn (“white raven” in Welsh), the site was long regarded as sacred a mound of sovereignty, a crown of the land. In myth, King Bran the Blessed, whose name means raven, was seen as a protector of the isle. Today, the Tower’s ravens continue to honour that ancient energy of protection a reminder of the need to safeguard both people and planet.
Billy Shakespeare also reflects Garner’s heritage, his Native American and Tennessee roots intertwined with his English and Scottish ancestry. The collection evokes the early pioneers, whose finery was weathered by hardship, and draws on the raven’s role in both Native and Celtic traditions: a bringer of light and discernment, a symbol of balance, renewal, and transformation.
The journey continues on September 18th, when Lady Bamford will host an intimate screening and conversation at Daylesford Organic, her farm long aligned with sustainable living and natural fashion. The full release of Let Them Be Naked will follow in January 2026, amplifying its urgent call for conscious clothing and a future free from synthetics and toxins. Garner is also developing a line of hemp intimate basics to offer consumers an accessible first step toward a toxin-free wardrobe.
This is not just a fashion show. It’s a wake-up call.
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