Brasserie Blanc, the French restaurant group founded by Raymond Blanc OBE, has unveiled a refreshed brand identity and introduced its new autumn menu, marking what the company describes as a return to its heritage.
The group, which opened its first brasserie nearly 30 years ago, said the redesign reflects its position as the UK’s leading French brasserie on the high street. The new identity seeks to balance tradition with a contemporary warmth while maintaining the brand’s long-standing focus on seasonality, sustainability and authentic French cooking.
Richard Ferrier, CEO of Heartwood Collection, which owns Brasserie Blanc, said the rebrand was designed to reconnect the restaurants with their original identity. “This rebrand marks an exciting new chapter for Brasserie Blanc. We’ve been part of the UK high street for nearly three decades, and by returning to our roots, we are ensuring Brasserie Blanc remains a favourite with our loyal guests while also welcoming a new generation of diners,” he said.
As part of the rebrand process, the Brasserie Blanc team travelled across France to gather inspiration, building an archive of photography and film that has been woven into the updated brand materials. The imagery highlights the convivial spirit of French dining and aims to bring brasserie culture to life in the UK setting.
The new autumn menu continues to spotlight classic French dishes while introducing regional flavours. Guests can still order house signatures such as soufflé au fromage, while new offerings include lapin à la moutarde and the dessert Île flottante. The updated wine list features bottles from French producers with a focus on organic viticulture and biodiversity.
Raymond Blanc OBE, who remains Chef Patron, will continue to guide the creative direction of the menus. Known internationally for his emphasis on sustainability and seasonal cooking, Blanc has shaped the group’s philosophy since its founding.
The rebrand also coincides with the launch of a new guest reward scheme on Oct. 1, aimed at strengthening customer engagement across the group’s locations.
With sites across the UK, Brasserie Blanc has built its reputation on French-inspired cuisine served in a relaxed and welcoming setting. The group said the refreshed brand identity will reinforce that position while adapting to the expectations of today’s diners.
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